Logo Emulation + Redesign (Digital Media Design)
Emulation of “Sonic” Logo
Critique of Original:
The Sonic logo has evolved over time from a font inside of a rocket to its recently simplified font inside of a blue billboard-like border. The oldest logo emphasized speed and utilized colors such as red and yellow which induce hunger cues, however, their simplified logo failed to find meaning. They also changed their colors to a cooler palette. This
Redesign #1:
My first redesign, the Sonic signature typography with the rollerskate, was influenced by the original means of service at this fast food chain. Wearing rollerblades used to be a traditional part of the waiter role at Sonic. Customers were excited to see their food delivered perfectly as waiters balanced on rollerskates. The rollerblades were used, not just for style, yet for efficien
Redesign #2:
My second redesign focused on the “speed of sound” terminology and truly encapsulates the word “sonic.” Sonic refers to sound waves, so I wanted to channel musical ideology. My first choice was to draw an ascending stem from the “o” to replicate an eighth note. Most consumers have seen this basic music note, so I chose to go with this simple form. Next, as a background, and for more d
100 Photos: Type and Image Book
Using your own on-the-record, original reporting with text and photography, you will
compose a print/static design using a double-truck (two-page) spread on Adobe
InDesign with embedded stylesheets. Elements of good design, color and typography will be applied on the structure of newsworthiness and journalistic decision-making, caption and headline writing, and the application of strong visuals editing using Adobe Photoshop.
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For project two, I decided to use my work from a sushi cooking class I attended for The Red & Black. It was a review on how the class went and the photos of the roll I created. I wanted to mimic a food magazine spread and attempt to replicate the bleed examples from past students in Digital Media Design. I wanted the spread to lack chaos, yet maintain interesting features.
The first step was to take the best photo, with a good background to build on top of from the “Sake to Me” gallery. I chose the sushi roll with the chopsticks because it was a detailed picture, yet the black background would give the perfect amount of space for white text.
The headline was the headline used in the article, and I tried to find a legible, yet, funky typography which spoke to the feeling you get in an Asian-inspired restaurant with some of the strokes on “k” and “o,” for example. The typeface used was Akaya Telivigala, and the specific font I used was regular because it held the best weight on the page. I carried that font to the “O” to begin the whole body text on the page. That was my stylistic choice and I liked how journalists had done that from the examples shown in class.
I used two graphic elements beyond the picture, the first being my hand-drawn “sushi” word in chinese. I drew this white graphic with strokes like it was drawn by a human hand on illustrator then brought it into in-design. I liked how it fit nicely with the sophisticated feeling my spread gives. I also aligned it next to the pull quote to draw attention to the right.
The second graphic element was the sushi roll text wrap, which Dr. Wojdynski taught me how to create. I first had to cut the sushi roll photo on photoshop with the magnetic lasso tool, bring the sushi roll with no background into in-design, select the window and then text wrap and finally, select the object I wanted the text to wrap around. I added the correct amount of space, yet tried to maintain the paragraph format and keep the text in its column for easy legibility.
Touching on my pull quote, I found this to be the best quote from my story which I wanted to draw readers in with. I kept in monotone with the body text because I felt as though black and white look nice together.
I could have added many more colors to my piece, yet when I tried to add a hand-drawn shrimp, it just looked childish and did not give the elevated vibe the rest of the piece was giving.
Overall, I am happy with the skills I learned and the partnership between all adobe apps.
Type and Image: Game Creation
In our Type and Image class, our group collaborated to create a custom board game, Chroma Clash, integrating our design and layout skills. In the end, each team was to present a physical and playable game. My primary focus was on designing the game board and managing key technical aspects, such as CMYK values and spacing. I aimed to create a visually striking and immersive board.
For my final project in Digital Web Design, we were tasked with creating a unique HTML site using the Adobe platform, "Dreamweaver." I chose to create an HTML portfolio site on my work and the requirements of an Alani Nutrition Brand Ambassador. This project and my professor, Dr. Bart Wojdynski taught me how to write simple HTML code with tags such as the title, the body, a header and footer, a div tag, a class tag, an a tag to hyperlink, a table, images and more. I also learned how to stylize a page using CSS. In CSS I practiced applying color, font choice, galleries, columns, margins, padding and more. Click on any image to view my simple HTML/CSS Webpage. I have learned the foundations of web design and look forward to improving my skills in the future.